Why Ethical Shopping Matters: How Your Purchases Can Support Hawai‘i

It’s no secret that we live in a world designed for consumers. So much of what we do, whether it’s going to the grocery store or shopping for clothes, is based around consumption. This isn't anyone's fault; it’s how society operates nowadays.

While consumerism is deeply ingrained in our modern culture, there are ways we can do our part to reduce consumption and, in turn, lessen our carbon footprint. The truth is that the less we consume, the less we waste. The less we waste, the less we need to replenish. This cycle makes for a more sustainable lifestyle for both the present and the future.

Despite this, reducing how much we buy can be a challenge. After all, we still need things, and sometimes those things are more than just the bare necessities. If you’re on a mission to reduce your consumption, as Malie is, ethical shopping is the place to begin.

What is Ethical Shopping?

Shopping ethically refers to the practice of purchasing from brands, companies, and manufacturers whose methods and values align with your own. How a company manufactures their goods, where they source their products from, how they treat their employees, and what they do with their profits all ties into how ethical they are as a brand.

As a consumer of this brand, you can choose to either purchase from them or not. This decision is a reflection of your commitment to the overall cause.

Shopping for a Cause

Speaking of causes, many brands have certain organizations and campaigns they donate to. They may give a portion of their profits or the proceeds from specific initiatives to these organizations as a way to demonstrate that they’re not just talking the talk– they’re talking the walk.

Brands may align themselves with various causes, many of which are environmental and social. While the majority of profits will always go back into the company, even a small portion donated to a worthy cause can make a major difference.

As a consumer, where you choose to spend your money can therefore make a difference as well. You have the option to shop from countless brands and companies all around the world but being intentional about your purchases gives you more power to do good.

Malie is in full support of this ideology, which is why we developed the #GivingBackIsBeautiful campaign.

Malie’s Giving Back is Beautiful Campaign

At Malie, we’re firm believers in the idea that true beauty comes from within. Part of what makes any being beautiful is helping others, especially those in our precious home of Hawai’i.

Hawai’i is a special place filled with culture, history, and natural resources but it only thrives if we continue to give back to it. The #GivingBackIsBeautiful campaign is a program steeped in environmental preservation, poverty initiatives, and helping the children of Hawai’i.

Malie Organics takes a portion of the proceeds from our sales and donates them to worthy causes in Hawai’i. Through our #GivingBackIsBeautiful campaign, we have donated over $90,000 of profits to diverse organizations since 2017, some of which include:

• The Friends of ‘Iolani Palace
• Limahuli Garden & Preserve
• Habitat for Humanity Maui
• Koke’e Resource Conservation Program
• The Ohai Legacy Initiative
• Re-Use Hawai’i
• Hawai'i Food Bank & Feeding America
• Hale Opio Kaua’i
• Junior League of Honolulu
• Malama Kaua’i
• Sustainable Coastlines Hawai’i
• Women’s Fund of Hawai’i

We are proud to support these groups and feel lucky to have them as part of our ’ohana in Hawai’i. Our community only lasts if we all work together. Hawai’i has given us so much and it’s up to us to give back.

Ethical shopping puts the power of purchase back in your hands and takes your dollar further. Join us on the journey when you shop with Malie today.