ALOHA! We are honored to share with you the excitement of Malie’s 15 Year Anniversary! As we celebrate this wonderful achievement, we want to thank you for choosing Malie and supporting us! We appreciate your business and look forward to continuing to share the essence of Hawai‘i with you.
Hawaii’s Leading Organic Beauty Brand Celebrates 15 Years
Malie has gained global recognition with Nature’s Purest Luxury Products, inspired by the bounty of the Hawaiian Islands
Kauai: Founded in 2004, Malie began with a vision to offer natural, organic, premium beauty products that encompass Hawaii’s beautiful flora. What started as a small Kauai business is now a globally recognized brand with over 200 products for the home, body and spirit, four retail store locations, luxury spa and hotel amenity programs and distribution to seven countries around the world.
Captivated and inspired by the lush bounty of the islands, owner Dana Roberts launched the brand with beauty products that are both healthy for the body and mimic the healing properties of the natural environment. All Malie products are crafted from natural, organic, local ingredients that provide consumers with a beneficial skincare option and also offer a unique Hawaiian aromatherapy experience.
“Hawaii’s beautiful scenery had such a strong impact on me. The vision for Malie became clear. I continue to be inspired by the beautiful essence that surrounds me and am motivated daily to share these amazing ingredients and aromas with the world.” - Dana Roberts, Owner Malie Organics
Malie creates unique and first-of-its-kind products by staying up to date on the latest plant-science technology and ingredient options. Malie’s products contain Hawaiian Hydrosols, floral waters created with a technologically advanced distillation process that captures every element of the plant at the cellular level. Roberts is the driving force of research and development for Malie products and has involved her Kauai staff through interactive and educational events.
Malie’s products were originally only distributed to retailers and luxury destinations throughout Hawaii. Soon thereafter, Roberts saw an opportunity to deliver her quality products to guests in the hospitality channel and launched Malie’s branded in-room amenity program in conjunction with its custom spa treatment program with Hawaii hotels and spas. The program offers hotels an opportunity to create a unique scent to the destination, creating a special and memorable experience for guests throughout the property.
Emerging as a leader in the sustainability space for the hospitality industry, Malie’s next initiative is tackling the issue of single use plastics. The new gallon refill program provides an environmentally friendly option to hotel clients in Hawaii and the U.S. Mainland.
Malie continues to grow and separate itself by embracing innovation. In 2008, Malie was honored with the US Department of Commerce Export Achievement Award and in 2009 was recognized for Small Business Exporter of the Year (Hawaii) from the US Small Business Administration.
Malie Organics has always supported the local community and inspired a generation of women entrepreneurs throughout Hawaii. Dana has paved the way for new ideas and new business practices. She is recognized as an innovator and bright example for young women throughout the islands, noted by her commitment to hiring and growing her majority young female staff in Kauai.
With 15 years of growth, Malie looks forward to continuing to offer clients and consumers Nature’s Purest Luxury Products!