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How Bathroom Amenities Impact Customer Perception

A vacation is always something to look forward to no matter what time of year or what part of the world you’re in. With rest and relaxation for guests just around the corner, vacation rentals and hotels make for some of the most meaningful memories and experiences. While fun in the sun and salty beach waves are often major lures, so too are the luxuries of staying in a hotel. What better way for customers to feel truly treated than with luxury hotel amenities?

Bathroom amenities in hotels are some of the most sought after perks of the overall vacation experience. Using these products is something customers look forward to. High quality hotel bathroom amenities are often different from what some guests use at home. They may contain unique ingredients and formulas that can benefit guests’ stays and their overall perception of your hotel or resort. Understanding the importance of these details and how they could improve the guest experience could transform your brand’s reputation. Learn more below.

What Are Bathroom Amenities?

Before diving into the ways in which bathroom amenities can affect the customer experience, it’s important to have a clear understanding of what they are. These are the personal care products that help guests feel truly taken care of at a hotel, resort, or other vacation rental establishment. Typical bathroom amenities encompass shampoos, conditioners, body washes, body lotions, and hand soaps. 

Some hotel guests will bring their own products, but the vast majority will use bathroom amenities provided by the hotel, especially if they’re staying in a high-end luxury resort. As such, it’s vital to make sure you choose the right brands that reflect the atmosphere you’re looking to curate.

Bathroom Amenities & the Customer Experience

There are several factors that go into choosing a hotel for a vacation. Location and price are often paramount, but associated with those are the experience customers have at the establishment. Guests need to feel that they’re getting what they pay for in every aspect, and that includes the amenities. The right products can make or break a customer’s perception of your establishment. From the quality of the goods to the bottles and packaging, everything matters. This is your chance to show your guests that you care about their stay and value their decision to book with you.

Essential Luxury Hotel Bathroom Amenities

While every luxury hotel and vacation rental does things a little differently, there are a few baseline products that all should have in their bathroom amenities bank. 

Shampoos & Conditioners

Hair care products matter quite a bit on vacation, especially in tropical locations where guests may be spending a lot of time in the sun and water. You’ll want to fill your hotel bathroom amenities with such high quality shampoos and conditioners that guests won’t even think twice about the products they have at home. Make sure you opt for color-safe, moisturizing, hydrating products made with natural ingredients. Malie’s shampoos and conditioners are specifically designed to be used in all environments, including beachy, sun-filled locations.


Body Washes

The right body wash goes a long way on vacation. Time spent in the sun and sand is always welcome but it needs to be followed up with nourishing body washes so guests feel fully cleansed and rejuvenated. The ingredients in these body washes matter quite a bit. It’s important to look for natural body washes that don’t contain sulfates, parabens, silicons, or mineral oils, as these can be irritating for certain skin types. As a hotel, you’ll be catering to a lot of different types of people, so going as neutral and natural as possible is always best. 

Body & Hand Creams

Even if guests don’t use body lotion regularly at home, they’ll surely appreciate it on vacation. Body lotion is often seen as a luxury add-on to a personal care routine. It may feel like an indulgent follow-up to a steamy shower, which is just what you want for anyone staying at your hotel. 

Hand Soaps

This necessity is less of a luxury than some of the others but the way you offer it can still be just that. Liquid hand soap refills that come in heavenly aromas and thoroughly cleanse hands offer an added touch of paradise to an otherwise routine experience. Handwashing is a must for everyone but it doesn’t have to be run-of-the-mill, especially at a luxury hotel. Upgrade your bathroom amenities with this simple addition and you may just have guests asking for the brand of the hand soap!

Choosing the Right Products

Now that you know why having hotel bathroom amenities is vital to the customer experience, the next step is to learn about the factors to consider when choosing them. There are several criteria to keep in mind when deciding on the right brand and product type.

Factors to consider when choosing the right bathroom amenities:


The goal here is to not just meet your guests’ expectations but to exceed them. Quality should always be the leading factor when deciding on which products to choose. This also means understanding the ingredients within the products and how they are made. High quality bathroom amenities are made with integrity and care. Manufacturers of these products prioritize how customers will feel when using them. For these companies, it’s not just about how things look or smell (although those matter, too!). It’s also about how they’ll make you feel both while you’re using them and afterwards.


This is an element that cannot be overlooked when buying in bulk. Managers for luxury hotels and vacation rentals need to avoid over-purchasing, of course, but they also need to have enough product on hand in the event that bookings suddenly get very busy. You never want to be left in a lurch. The great thing about Malie’s Eco-Friendly Gallon Refills is that they come with a 2-year shelf life, which means you can buy in bulk without worrying about the product quality getting compromised. 

Eco Friendliness

This is a major consideration for some hotels and establishments, but the truth is that it should be a primary deciding factor for all. The eco-friendly nature of the products you choose for your luxury hotel bathroom amenities is not only important for environmental reasons but also for customer perception. Guests want to see that brands are committed to establishing a positive relationship with our planet. From recyclable bottles to refillable containers, every detail matters.

Some of the most prestigious vacation rental destinations and hotels have already eliminated single-use plastics as part of their commitment to reinforce an eco-friendly mentality. These include:

  • Kukui’ula Residences
  • Mauna Kea Residences
  • Stay Lake Norman
  • Andaz Wailea
  • Hana Maui Resort
  • Prince Hotel
  • Royal Hawaiian Hotel
  • Marriott Vacation Clubs

There are several ways to bring environmentally friendly practices into your bathroom amenities program. At Malie, we offer Eco-Refill Glass bottles as well as Eco-Refill Plastic bottles. Our glass bottles are beautiful, 16-oz frosted glass apothecary bottles featuring a simple gold lotus and slip-resistant silicone boot. Bottles are topped off with a golden charm made from a rust-resistant zinc alloy. Our recyclable plastic bottles also come in 16-oz sizes and have a gold printed Malie lotus that goes perfectly with just about any decor. 


Finding the right scent that will suit a variety of preferences can be a challenge. You’ll want to look for something that stands out as noticeable without being overpowering. It’s best to go with one scent per room type. Some luxury hotels stick with one signature scent for their entire establishment while others have a primary scent for the common areas and varying scents for individual rooms. At Malie, our bathroom amenities come in two fantastic scent profiles so you can choose the ones that resonate best with your location. These include:

  • Our signature Koke’e is  a sophisticated green, clean, fresh aroma  inspired by the maile vine that grows in the rainforest. 
  • Mango Nectar is a sweet and sassy cocktail of mouth watering tropical fruits. This energizing blend of ripe mango, juicy apricot, and succulent pineapple is appealing to tropical destinations and anywhere the island sunshine calls.

Last but not least, it’s crucial to think about the ambiance you want to create. Are you going for luxury, tropical, island-inspired, or a combination of it all? The amenities and products you have should reflect that. Immerse your guests in the island life and help them make the most of every bit of their vacation.  Bathroom amenities may seem trivial at first, but they can really make a difference in how much your guests enjoy their stays with you.

If you run or manage a luxury hotel and are looking for bathroom amenities for your vacation rental, Malie has the products for you. Apply to become a member of Malie’s Custom Amenity Program when you contact us today.

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